Several factors contribute to the rise of small theme sites in contrast to the huge diversified sites of the past
- The marketing experts are advising us that niche sites (i.e. sites with a narrow focus) are the way forward.
- The free search engines are beginning to favour sites with a common theme running throughout.
- The cost of a very basic small site is now very low, for example you can pay as little as $20 a year for both hosting and the domain name combined.
There are two types of theme site which we discuss in this chapter
- A mini site: typically consisting of one page which concentrates exclusively on getting your customer to make the purchase.
- A content site: a site filled with useful information, resources and tips and which is not overtly a sales site.
We will look at the pros and cons of each and how you can promote them.