The most obvious advantages of having your own product are
- You have affiliates working for you doing the selling
- You have complete control (over pricing, sales copy, etc) of your product
But there are additional reasons that may convince you
- If you see an interesting ebook or a software tool you can barter for it with your own product.
- If you are promoting an affiliate product you can influence your customer by offering your product as a bonus
- You can offer special commission rights to others (such as owners of large mailing lists) in lucrative JV deals
- You gain extra credibility. The top marketing experts all have their own product, they don’t rely on affiliate products created by others.