Every business must advertise.
The more effective your ads – the greater your profits.
So how do you make your ads more effective?
There’s only two factors
The content – the words you use in your headline and the body
The location where you place your ad
And, as the expert marketers will tell you, by constant experimenting, changing, tweaking and testing you’ll eventually find the best combination.
So how do you carry out this testing ?
As visitors flock to your website how do you know which ad has brought them there ?
Are they coming from
- a banner ad
- a newsgroup ad
- a signature tag
- a published article
- a free link posting
- an autoresponder campaign
- a reciprocal link
- an affiliate program
- a free classified ad
- an ezine ad
- a forum posting
- an email marketing campaign
Wouldn’t you like to know
which of these received the best response
whether free classified sites are worth the effort
which ezines are the most profitable
how a sponsored ezine ad compares to the standard one
whether animated banners are better than static ones
how effective are your email signatures: does the one with the word “free” in the headline fare best
does the ad at the start of an ezine outperform the one at the end
and so on
There’s only one way to find out and to really know the effectiveness of every single ad, banner, link that you run.
You need to use an ad tracking program.
Then you can identify the success rates of all your ad campaigns, so that you can eliminate all advertising that is not working, and run more ads that are making you profits