Here’s how most people submit to the pay per click (PPC) search engines
Write a compelling entry
Decide the size of the bid and submit
Wait for approval
Check out their entry, HOPING it stands out amongst the others
But there’s no need to hope !
Try instead this idea
Do a search for your keyword at the PPC and copy the page of results to an HTML file on your PC.
Modify that file inserting your entry so that you can see in advance exactly how it will appear amongst all the others.
Now you can experiment with all variations of title, description, length, ranking position (bid value) until you are convinced that it is YOUR entry which will catch the eye.