Testimonials can be one of the most powerful inducements in your internet marketing toolbox.
But how do you make sure your readers will see them ?
There are a variety of ways.
you can put a single link to a testimonial page from your home page
you can sprinkle a few testimonials throughout the home page
you can print complete testimonials on your home page or just show the first line in a drop down menu
But how about doing it the reverse way ?
In your ads or signature files take your reader DIRECTLY to your testimonial page.
They will then move on to your home page in a very positive frame of mind about your product.
By the way, I recommend that you include a clickable Url in the testimonial so that the author benefits not only from the publicity but from the additional link which improves his site’s search engine ranking.