Business – Vitals

Certain affiliate link formats are not ‘protected’. In other words they have a simple format such as http://www.abc.com/123 and if you display that in an email type message, for example in a newsletter, then your reader can substitute his own affiliate code and claim commission on his own purchase. So you need to protect (or [...]

The simplest way to profit on the Net. Someone else has done the hard work of creating a product, producing sales copy and promotional material, and handling orders, while all you need do is lead customers to their site using advertising. This section includes: Which affiliate programs to choose and which can LOSE you commission. [...]

It’s a good idea to invite questions from visitors at your website, so that you can provide a personal touch and establish a good relationship. But as your traffic inevitably increases you certainly don’t want to be swamped by email queries. So here is what you can do – and it brings added benefits. First, [...]

We know that pop-ups are controversial. We know that many surfers dislike them, though marketers claim a good success rate in getting extra sales, all for the sake of a bit of additional code. But, even if you oppose pop-ups, what cannot be denied is that if a visitor is going to leave your site [...]

You may be very surprised at how long information can remain floating around on the Net. For example, I’ve had requests for articles published in other newsletters dating back several years. The links pointed to pages at my site which I could easily have removed thinking that they were no longer needed and I would [...]

Here are a few tips I picked up after redesigning one of my sites. 1. The old home page is here As you can see the main navigation options are listed in two lines (both at the top of the page and repeated at the bottom). But as the site has expanded there are more [...]

CSS (Cascading style sheets) enable you to use a common design format across your web site with greater control over all the HTML elements. For example you can declare that all the main headings are a certain font, size and color: then you simply change that one declaration if you want to change the format [...]

They say that a simple change to a headline can make your sales rocket. There’s a way to scientifically test the impact of such changes. The key point is that you should change one component at a time and measure the results, so that you are able to pinpoint exactly the effect of each single [...]

As a customer what do you like to see at the end of a sales page ? I expect you will say – an order form with the price clearly shown a minimum number of steps to complete the purchase However I’m going to suggest a slight deviation from this, namely one additional step and [...]

It is useful to be aware of other web associated technologies once you have learned the basics of HTML. A brief summary with references to ideal beginner’s books follows. 1. CGI If you wish to install software, then a knowledge of CGI and the CGI-BIN is very handy. CGI (Common Gateway Interface) allows communication between [...]