It’s possible to earn affiliate income simply from posting ads (in ezine publications for example). But the next step up is that you must have your own website.

As websites continually evolve you want to make sure that future changes are simple to apply so it’s important to get the foundations right from the start – this is why stylesheets and Server Side Includes appear in this section.

And there’s advice for you when you do decide to redesign.

We address the familiar topics of whether long copy is preferable to short copy and whether pop-ups should be used.

And show techniques to boost your sales conversion rate.