Testing your sales page

Saturday, October 24, 2009 17:56
Posted in category Business
No Comments

They say that a simple change to a headline can make your sales rocket.

There’s a way to scientifically test the impact of such changes.

The key point is that you should change one component at a time and measure the results, so that you are able to pinpoint exactly the effect of each single change.

So here are the chief components that you could experiment with to increase your sales conversion

headline
sub-headline
bullet points showing the main benefits

  • page design and color
  • adding or removing graphics
  • the ordering process (is it too complicated ?)
  • the addition of bonuses
  • the guarantee and refund policy
  • the first fold (the initial visible screen of your page
  • site navigation
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